Carat is the measurement of gold purity (product)
Pure gold, often referred to as yellow gold, is a rare and valuable metal. Pure gold is also extremely soft and sensitive and due to these characteristics can often be vulnerable to scratching in production.
The carat(or karat) scale measures the proportion of gold in jewellery. The word carat originates from the carob seed, which was originally used to balance scales in Oriental bazaars when jewellery was being measured. To compensate for its softness pure gold is often mixed with, or alloyed with, other metals to make it harden known as karat gold.
Gold Master crafts its magnificent jewellery by using only the finest 24-carat gold(99.99%)