In conjunction with the World Gold Council, Gold Master launched an advertising campaign to promote the gold industry in Thailand.
Gold Master has retained the services of David Canter and Rob Davidson to promote the jewelry internationally. The creative team has worked with Young & Rubicam and BBDO Advertising, winning numerous global awards.
In 1992, Gold Master launched "The Power of Pure Gold" campaign featuring 5 campaign lines: Pure Innocence, Pure Emotion, Pure Passion, Pure Ambition, and Pure Sport across Asia, Hong Kong, Taiwan, Singapore, and Australia.
In 1994, 3 new TV Commercial and Print series were launched (filmed in France): Up All Night, Great Works, and Lover Quarrel.
